Standard Operating Procedures

Step-by-step workflows for implementing the patent-grounded SEO frameworks into real client work.

SOP	Focus	Time
Entity Optimization	Build brand entity in Knowledge Graph	2-4 hours
Phrase Architecture	Build topical depth via phrase coverage	3-5 hours
Content Quality Audit	Panda audit workflow for a site	4-6 hours
Link Building Strategy	Patent-grounded link acquisition approach	Ongoing
User Signal Optimization	CTR + engagement improvement workflow	2-4 hours

When to Use SOPs vs. Audits

Audits diagnose what's wrong — they score current state and identify gaps.

SOPs implement fixes — they are step-by-step procedures for making changes.

Workflow: Run the relevant audit → identify failing dimensions → execute the corresponding SOP.

Example: Run Panda Quality Score Audit → find thin content ratio at 40% → execute Content Quality Audit SOP → repeat audit to verify improvement.