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Learning Modules

8 foundational modules grounding the audit frameworks in the underlying theory. Read these to understand WHY each audit works — not just what to check.

ModuleTopicTime
1. Semantic Search OriginsDIPRE, phrase indexing, meaning over matching30 min
2. Phrase-Based IndexingAnna Patterson's patent, co-occurrence, phrase coverage25 min
3. Entity & Knowledge GraphEntity types, KG structure, entity associations35 min
4. Query UnderstandingQuery classification, reformulation, intent modeling20 min
5. Content Quality SignalsPanda, quality raters, site-level scoring30 min
6. PageRank & Link AuthorityPageRank mechanics, Reasonable Surfer, Agent Rank30 min
7. User Behavior & CTRClick feedback, pogo-stick, satisfaction scoring25 min
8. Modern Neural SearchPost-Hummingbird, neural matching, AI ranking20 min

How to Use These Modules

Each module is self-contained — you can read them in any order, but the sequence above follows a logical progression from foundational to advanced.

Each audit in the Audit Dashboard references specific patent concepts covered in these modules. When an audit mentions "the Reasonable Surfer model" or "phrase co-occurrence," these modules are where to go to understand the theory behind that concept.

Grounded in Bill Slawski's SEO by the Sea patent research